Beautypal Landing Page
BeautyPal to connect women interested in beauty services with the best and brightest beauty professionals in Los Angeles.
This was a quick design project with amazing results. The challenge was to create a simple logotype and a landing page to collect leads and validate the idea for an upcoming service for the beauty industry.
For this project I started creating a few style tiles (http://styletil.es/) to define the visual language early in the process and avoid wasting time with time consuming changes later on. This is a good way to have a pre-approved set of colors, shapes and typography that will help to guide how everything should look like once we start designing the site.