This was a quick design project with amazing results. The challenge was to create a simple logotype and a landing page to collect leads and validate the idea for an upcoming service for the beauty industry.
Beautypal Landing Page
BeautyPal to connect women interested in beauty services with the best and brightest beauty professionals in Los Angeles.
For this project I started creating a few style tiles (http://styletil.es/) to define the visual language early in the process and avoid wasting time with time consuming changes later on. This is a good way to have a pre-approved set of colors, shapes and typography that will help to guide how everything should look like once we start designing the site.
