Envatios Branding and presentation deck

Branding and presentation deck design for a startup that develops SaaS solutions to promote effective utility usage by facilitating communication between residential consumers and providers.

I worked closely with their founder to create the new brand design, illustrations to describe the product and the presentation deck. For this project I started creating a mural on Mura.ly and a few style tiles (http://styletil.es/) to define the visual language early in the process and avoid wasting time with time consuming changes later on. This is a good way to have a pre-approved set of colors, shapes and typography that will help to guide how everything should look like once we start designing the site.
The inspiration for the logo came after playing with some electricity plug shapes and to represent the digital communication of the product I made it resemble an @ symbol.